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| Bigg Nandz addresses her audience in a candid vlog about the realities of YouTube income image source @bigg_nandz |
South African YouTuber Bigg Nandz has voiced her frustration with her audience, revealing that despite having over 100,000 subscribers, only about half of them watch the ads that help fund her channel. Speaking candidly in a recent vlog, she explained that YouTube is her only source of income and skipping ads directly impacts her earnings.
“I keep preaching to you guys please watch the ads but you don’t,” she said, adding that she would “rather have 50,000 subscribers who support me” than 100,000 who don’t engage in ways that sustain the channel.
Bigg Nandz, whose real name is Nande Ramncwana, is a South African content creator and reality TV personality. She first gained public attention as a contestant on the dating reality show Bae Beyond Borders and later expanded her profile by acting in the Showmax drama series Adulting. Since launching her YouTube channel in 2022, she has built a loyal following by sharing lifestyle vlogs, personal stories, and behind-the-scenes glimpses into her life. Her authentic and relatable content has also made her popular on TikTok, where she engages tens of thousands of followers with fashion, dance, and comedic videos.
Her comments highlight a common challenge faced by content creators: subscriber numbers don’t always translate into financial stability. YouTube’s ad revenue model pays creators only when viewers allow ads to run without skipping. Many creators, like Bigg Nandz, rely heavily on this income to sustain their work, making audience engagement with ads more than just a small gesture it’s a lifeline.
Industry experts note that factors such as ad blockers, shorter watch times, and audience habits can significantly reduce a creator’s earnings, even if their subscriber count appears impressive. For mid‑tier channels, the gap between audience size and ad engagement can mean the difference between thriving and struggling.https://t.co/aAuwOKNKhi pic.twitter.com/m0QEWhESpq
— LSK. (@lindossk) August 4, 2025
Bigg Nandz’s honest appeal sparked a wave of mixed reactions online. Many supporters praised her transparency and applauded her for openly discussing the financial realities of content creation. However, some critics accused her of being entitled, arguing that viewers aren’t obligated to watch ads and that skipping them is a normal part of the YouTube experience. This split highlights the ongoing tension between creators’ need to earn a living and audiences’ expectations for free content without pressure.
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