Tyla named Pandora’s global ambassador, blending personal style and heritage in debut jewelry campaign
South African singer-songwriter and Grammy Award winner Tyla has been named Pandora's newest global ambassador. In her debut campaign, "Pandora Styled by Tyla," she showcases a curated collection of jewelry that reflects her personal journey and inspirations. Notable pieces include the Cherry Blossom charm, reminiscent of the hibiscus flower featured in her "Water" music video, and the Shark Tooth Mini charm, symbolizing her heritage.
Tyla looks exquisite for Pandora. pic.twitter.com/UaRMoVG4Uj
— Pop Crave (@PopCrave) April 8, 2025
Tyla expressed enthusiasm about the collaboration, recalling childhood memories of crafting jewelry with her sisters using beads provided by their mother. She highlighted that her fans, affectionately called "Tygers," can now have matching friendship bracelets, deepening their connection.
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| Tyla for Pandora |
The partnership marks a significant moment in Tyla’s career, further solidifying her influence not only in music but also in the world of fashion. Through this collaboration, Tyla continues to inspire her fans, offering a meaningful way for them to express their unique identities while celebrating her roots and creativity.
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